A smile can last a lifetime if you take care of it. For that reason, it’s important for parents to
instill good oral health habits in children as early as possible.
According to the U.S. Surgeon General Richard H. Carmona’s “National Call to Action to Promote Oral Health” report, children lose more than 51 million school hours and adults lose more than 164 million work hours each year due to dental disease or dental visits. The nation’s total bill for dental services was estimated to be more than $70.1 billion in 2002.
“Oral health disease
is making disturbing inroads into communities across the country,” Dr. Marsha
Butler, Colgate-Palmolive’s Vice President, Global Oral Health and Professional
Relations, explains. “For children between the ages of 5 and 17 here in the
U.S., tooth decay is more common than asthma, more common than hay fever, and
it poses a significant threat to our children’s overall health and well-being.”
Recently, during the
celebration of National Children’s Dental Health Month, Colgate and Dr. Carmona
unveiled “The U.S. Surgeon General’s Seven Steps to a Bright Smile,” tips that
were developed, with a grant from Colgate-Palmolive, to help keep teeth and
gums strong and healthy:
1. Brush teeth and gums with fluoride toothpaste
at least twice a day, especially after eating breakfast and before bedtime.
2. Visit the dentist regularly.
3. Floss your teeth daily.
4. Use fluoride rinse for strong, healthy teeth
and gums.
5. Limit the number of times you eat snacks each
day-and remember to practice healthy eating and get plenty of calcium.
6. Wear a mouthguard when playing sports.
7. Ask your dental professional about dental
sealants.
Through its Bright
Smiles, Bright Futures program, Colgate has reached more than 50 million
children with free dental screenings, treatment referrals, and oral health
education. The company is more than halfway to meeting a public commitment it
made to reach 100 million children with these services by the year 2010. Bright
Smiles, Bright Futures empowers children to take control of their oral health
and helps to generate greater awareness about the importance of maintaining
good dental hygiene.
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